Recently, Frankfurt Exhibition Group (hereinafter referred to as Frankfurt) announced that Frank will participate in the third China International Import Expo (hereinafter referred to as "Expo") held by Frank in Shanghai, the National Convention and Exhibition Center from November 5 to 10, and jointly expand the Chinese market with more than 3800 exhibitors from 180 countries and regions to seize the post epidemic period China's opportunities.
According to the introduction, Frankfurt Exhibition Group will participate in the Expo area of 300 square meters, will appear in the service trade exhibition area. As one of the world-renowned exhibition organizers, Frankfurt has organized trade exhibitions and activities in more than 30 countries. Data show that in 2019, there are 155 exhibitions in Frankfurt and 423 exhibitions, conferences and other activities around the world. More than 100 of them were held outside Germany, attracting more than 99000 exhibitors and about 5.1 million visitors to attend the meeting. Last year, the Frankfurt Exhibition Center held 41 international exhibitions.
Enjoy the opportunity of entering the Expo again
"2020 is undoubtedly a challenging year for Global trade." Ma Fukang, President and chief executive of Frankfurt exhibition group, said the crisis also inspired innovative thinking of enterprise competition and the enthusiasm to find new market opportunities.
"As the organizer of international trade fair, Frankfurt has a wide range of industries and fields." Mr. Ma stressed that Frankfurt was the first to resume exhibition business in the Chinese market during the post epidemic period. After the severe epidemic, enterprises value and desire face-to-face negotiation and exchange. The Expo held by China has brought together well-known enterprises in the world, which has set up a platform for face-to-face communication and communication for the development of the new situation. At the same time, the Chinese market has a huge demand for imported goods, and the orientation of the Expo is accurate and fully meets the market demand.
First "restart" Chinese market
Since July, Frankfurt has held 13 exhibitions in Guangzhou, Shanghai and Shenzhen in China. In addition, 11 exhibitions are expected to be held by the end of the year. China is the first country in Frankfurt to resume exhibition business in the world during the post epidemic period.
"The on-site communication platform built by offline exhibitions is irreplaceable in other ways." According to bosfeng, a member of the board of directors of Frankfurt exhibition group and general manager of Frankfurt Exhibition Asia Holdings Co., Ltd., said that in the current restored exhibition, it can be seen from the participation of exhibitors and audiences that the urgent needs of all industries for face-to-face communication can be seen.
According to Baoshan, although most exhibitions have adopted the exhibition mode of combining online and offline in succession during the epidemic, which allows some buyers who are not able to attend due to travel restrictions to interact with exhibitors online, offline exhibitions are still the ideal platform for international trade exchanges among exhibitors.
During the post epidemic period, Frank will continue to keep close communication with relevant institutions in various parts of China to ensure the safety and smooth holding of the next exhibition. As the exhibitor of the third Expo, Frankfurt is looking forward to the opportunity to communicate with customers face-to-face.
Accelerate the expansion of Bay Area
Recently, Frankfurt Exhibition Group has adjusted its business structure in China. Among them, Frankfurt new era advertising (Shenzhen) Co., Ltd., which belongs to Frankfurt new era Media Co., Ltd., is renamed Frankfurt Exhibition (Shenzhen) Co., Ltd. (hereinafter referred to as Frankfurt Shenzhen company), and expand its exhibition business in Dawan District, Guangdong, Hong Kong, Macao.
After expanding its business layout in Shanghai, China, Frankfurt Exhibition Group expanded its business layout to the Pearl River Delta and chose Shenzhen as its "stronghold".
According to the Frankfurt exhibition group development plan in China, from this year, Frankfurt Exhibition Group will transfer 7 exhibition projects, such as Dawan international textile fabric and auxiliary materials Expo, China (Shenzhen) international network printing and digital printing technology exhibition to Shenzhen International Exhibition Center.
In accordance with the development plan of exhibition business section of Frankfurt exhibition group, in addition to continuing to support "projects within the security technology sector", the renamed Frankfurt Shenzhen company will accelerate the development of its exhibition group in the Dawan District of Guangdong, Hong Kong, Macao and Macao.
Frankfurt believes that Guangdong, Hong Kong, Macao and Dawan district have great potential for construction. The restructuring of Shenzhen subsidiary is also to better grasp the favorable policies of China's development.