In early 2020, novel coronavirus pneumonia disrupted business plans for businesses and businesses, but catalyzed new opportunities such as the electricity supplier. According to big consumption data provided by Alibaba and pinduoduo, online retailing has basically recovered. From January to June, China's online retail sales totaled 5150.1 billion yuan, up 7.3% year on year, according to the National Bureau of statistics. Driven by new formats such as live e-commerce and e-commerce helping agriculture, the sinking market has shown vitality again; at the same time, e-commerce has further penetrated into the production field, the supply and consumption of agricultural products have been transferred to the online market, and the pace of foreign trade enterprises turning to domestic sales has been accelerated. The online consumption is showing the trend of "agricultural products upward, foreign trade inward" and online and offline integration accelerating.
The supply and consumption of agricultural products are transferred to the online market
The data shows that users in the first and second tier cities are still the main force of online consumption of agricultural products. E-commerce, including live delivery with goods, community group purchase and other forms, has been stimulated. The supply and consumption of agricultural products have been accelerated to transfer to the online market. E-commerce has achieved remarkable results in alleviating the difficulty of selling agricultural products.
"I'm doing live broadcasting for you in the farmhouse today. The Ponkan here is tender, juicy and sweet. If you like it, please place an order. Every time you buy, you will increase the income of farmers. " Network anchor Lou tianru holds Ponkan and naturally recommends it to fans in front of the camera.
Like Lou tianru, more and more young people begin to speak for agricultural products through live broadcasting, so that local products can fly into the Internet from xiaoshangou and enter the city table through the increasingly developed logistics network.
"Now my garlic, potatoes, onions and other easy to store agricultural products are bought online." Wang Shan, a retired old man in Hangzhou, said that Shandong onion purchased online recently costs 6.5 yuan per kilogram by parcel mail, which is of good quality and cheaper than the vegetable market.
"In the face of the challenges that emerged during the epidemic, with the support of the government, the increase in the number of enterprises and the joint efforts of all sectors of society, new e-commerce businesses, including live delivery and community group buying, have been stimulated. In this process, the road of agricultural products upward has not only been widened, but also some difficulties have been broken through, even showing amazing potential. " Zhao Haoxing, Professor of the school of economics of Zhejiang Business University and chief expert of Youxin business think tank, said.
July midsummer is the hot selling season of peach in Fenghua, Ningbo. "This year, the cultivation area of honey peach in our region is 53000 mu, with an estimated total output of about 40000 tons and a total output value of 470 million yuan." Hu Yongguang, deputy secretary of Fenghua District Committee and head of Fenghua District of Ningbo City, recently entered the live broadcasting room of pinduoduo and used a set of data as the opening remarks to "speak for Fenghua honey peach".
According to reports, Fenghua honey peaches were mainly distributed in the Yangtze River Delta market before. In order to further open up the national market, Fenghua district government has made great efforts in the supply chain. Among them, the government has taken the lead in customizing the grading standards and delivery standards, and has carried out unified packaging for various grades of peaches, and has also optimized the overall logistics system to improve the distribution efficiency. At present, the cost of express delivery has dropped about 30%, and the price of Fenghua honey peach has become more competitive.
Wang Yong, the person in charge of the supply and marketing e-commerce in Fenghua, Ningbo, feels that the upward cost of agricultural products is getting lower and lower. "With a more open supply chain, we can sell our produce better," he said
"At present, e-commerce is going deep into the countryside, making the high-quality peaches that were only eaten by local people at a more favorable price, and become the choice of consumers in other regions in the marketing season." Pinduoduo new agricultural and Rural Research Institute executive vice president Han Dongyuan said. According to the information disclosed by pinduoduo, since this year, more than 270000 new agricultural related businesses have been added to the platform, which is more than the new number in the whole year of last year. In the first half of the year, the consumption orders of agricultural products by users in the first and second tier cities accounted for more than 70%, which is still the main force of online consumption of agricultural products. Thus, the supply and consumption of agricultural products have accelerated to transfer to the online.
"Every time our team goes to a place, we hope to inject the local logistics, product and operation capabilities into the new thinking of the Internet, and drive the local industry to help the poor through more standardized, institutionalized and market-oriented poverty alleviation cooperation." Wang Wei, general manager of Alibaba poverty alleviation fund, said, for example, with the help of Alibaba team, Weiyuan's high-quality potatoes have been sold to the whole country through HEMA and Shangchao's self-supporting channels.
E-commerce has achieved remarkable results in alleviating the difficulty of selling agricultural products. According to Taobao, 300000 Taobao stores on the platform come from rural areas. During the "618" period, the sales of more than 1700 special agricultural products increased by 100% year-on-year. As of June 30, pinduoduo has sold 250 million units of agricultural products and sold 1.58 billion jin of agricultural and sideline products since February. It has promoted the products of more than 150 characteristic agricultural production areas to the 600 million consumers' dining tables and helped more than 520000 farmers.
The pace of foreign trade enterprises turning to domestic sales is speeding up
The epidemic situation has become a catalyst for foreign trade enterprises to tap the potential of domestic demand. With the help of e-commerce platform and emerging ways such as live network, online red tape and short video, many foreign trade enterprises actively improve their online sales capacity, expand their product and brand awareness and expand their domestic market.
"The biggest revelation from this epidemic is that the domestic market and online channels are very important." Yiwu Rongfeng Electronic Technology Co., Ltd. General Manager Ji Fangrong said. Rongfeng electronics is a nail products manufacturer. Its main products are nail polish glue, nail equipment and disinfection cabinet. In 2019, the company's annual sales volume exceeded 100 million yuan, and the products were exported to all parts of the world.
Rongfeng electronics has a certain domestic sales