Recently, a series of symposiums have been held. "Curiosity" and "neck sticking technology" have become the focus of attention. From basic research to innovative spirit, how to solve the key problems restricting the development of scientific and technological innovation has become the focus of the talks. If the trade exhibition industry is simply divided into two parts: Conference and exhibition, generally speaking, the exhibition mainly serves the second half of the enterprise's business cycle - publicity and sales. Even if it is a "meeting in the exhibition", its ultimate purpose is mostly to serve marketing. As for the first half of the business cycle, R & D and innovation are mostly undertaken by the conference industry, and "exhibitions in the conference" are mostly used to show the latest research results. There are, of course, exceptions to medical conferences and corporate events.
In European and American exhibitions, the industry often takes Germany as an example when talking about exhibitions, while France cannot be bypassed when talking about conferences. France is recognized as a conference power in the exhibition industry. According to the latest data of unimev, France held 3000 conferences in 2018, with international conferences accounting for 23%, attracting 1.8 million conference customers, of which 26% were held with more than 1000 people; among the meetings organized by enterprises and institutions, the proportion of meetings with more than 1000 people accounted for 11.8%.
France's summit is mainly concentrated in Paris, Lyon, Marseille and nice, with Paris occupying the throne of the "World Conference capital". Take the academic community International Conference (ICCA Summit) as an example, Paris has occupied the first place in the ICCA international conference market for many times in the past 10 years. According to the latest statistics of Paris Tourism Conference Bureau in 2020, Paris received 1084 conferences in 2019, including 53% of international conferences, and 237 international conferences meeting ICCA standards. In terms of scale, there were 43 super large conferences with more than 5000 people, accounting for about 4% of the total, with a year-on-year increase of 34%; in terms of participants, Paris received about 922900 conference customers last year, an increase of 4.6% over last year. Among them, there were about 292734 foreign conference customers, an increase of 4.7% year-on-year, and about 124000 meeting customers met the ICCA International Conference standards. According to the data, the direct output of the conference market in Paris in 2019 was about 1.48 billion euro last year, an increase of 135 million euro compared with previous years, with a year-on-year growth of 10%. The average output of each conference was about 1.36 million euro, an increase of 10% compared with last year. The economic output directly related to the conference organization was about 356 million euro, with a year-on-year increase of 8%; and the indirect economic output was about 1.119 billion euro, with a year-on-year increase of 11%. There are three reasons why Paris is able to hand over the answers envied by other international business destinations
First, the government has invested heavily. The exhibition project itself is the best platform for publicizing the soft power of guest countries, and the French government attaches great importance to the high-level summit. First of all, the French government actively bid for the international top-level summit. If it finds high-quality international projects, it can respond quickly and strive for it with all its strength, and maximize the role of the summit in demonstrating France's comprehensive national strength. A case worthy of elaboration is the United Nations Climate Change Conference. In fact, the conference is held every year, and the host countries are constantly rotating. Only France can record its own city, Paris, in the history of climate change. After the birth of the Paris Agreement, both political and non-governmental organizations have encountered climate related activities again. However, few of the more than 20 countries that have hosted this conference remember.
In addition, the French government has made good use of the conference projects to achieve "overtaking on corners" through the support of the core industry summit. The current French government wants to be active in the field of "start-ups". French President Marcon personally hosted vivatech in Paris and bpifance inno generation. After several sessions, France has successfully shifted the eyes of European start-ups from Lisbon, Portugal to Paris. With the settlement of more than 10000 start-ups, 40 incubators and more than 100000 square meters of land for start-ups and incubators, Paris has become the first European city for start-ups and the "capital of innovation in Europe".
Second, the booster of scientific research and innovation. France is one of the developed countries that attach great importance to scientific research and experimental development (R & D). According to the latest data from the French government's Ministry of higher education, research and innovation this year, France's R & D investment still accounts for 2.2% of GDP. France attaches great importance to the solicitation of international academic conferences, and has achieved remarkable results. France has only a population of more than 60 million, but its scientific research papers can rank sixth in the world. Among them, international scientific research cooperation accounted for 62.5%. At the same time, two thirds of scientific research and experimental development in France comes from enterprises, according to data from France's National Bureau of statistics last year. In other words, the market is the core source of scientific research and innovation, greatly strengthening the close relationship between academic research and market application, which is inseparable from the introduction and holding of thousands of French industry and Academic Summit.
Third, highly mature industry supporting. Generally speaking, the venues in the eyes of French organizers are generally divided into two categories: centres de Congr è s et d'exposition and lieux é V é nementiels. The main venues of the Convention and exhibition are: the main venues of the Convention and Exhibition Center, namely, the Galle, the Convention and Exhibition Center. According to the statistics of UFI in 2018, there are professional associations in France